Week 3
I have been an NFL fan for as long as I can remember. I am actually from Kansas City, so I am a huge Chiefs fan. I have had a lot of fun watching my team succeed these past couple years, but it wasn't always that successful. The Chiefs have had their reign of dominance recently, and it has been interesting seeing how the league has marketed them as well as other teams. Just like any business the NFL wants to be as successful as possible and by in order to do this they have to promote themselves and try to gather in as many fans as possible of many demographics. We have seen them do this by marketing Taylor Swift attending games to watch her boyfriend Travis Kelce play. We have also seen Nickelodeon partner with the NFL by doing their own broadcasts. These things have brought more kids and women and girls to watch football. Here are many of the ways the NFL markets itself. Building a Global Brand : The NFL has transcended its status as merely an American pastime to become a global